It’s More Than Just A Big Cave Shenandoah Caverns Reinventing Itself By Adding Attractions
SHENANDOAH CAVERNS — A tourist attraction has to offer something new, reinvent itself and create an experience to keep visitors coming through the gates, marketing experts say.
While it will continue to attract tourists, Shenandoah Caverns is moving into the events and entertainment arena, according to marketing director Marvin Bond.
"We’ve done corporate functions, chamber [of commerce] events, economic development groups," Bond said. "We’re looking for a niche and how big that niche is we’ll find out."
Located just off Interstate 81, 5 miles north of New Market, Shenandoah Caverns draws up to 90,000 visitors a year.
The new approach means looking beyond tourism, Bond said.
Shenandoah Caverns, which sprawls over 100 acres, also operates American Celebration on Parade. The building, filled with a collection of parade floats and stage settings, can accommodate groups of 350 people